As CEO|President of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM, F. SAME works with organizations to guide proposal development and create amazing content. Carrie Ann has more than 20 years of experience successfully tracking, pursuing, proposing, and winning contracts for professional service firms. When not leading proposal strategy, she guides firms to develop their marketing game plan –starting with a strategic workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan.

Carrie Ann is also known for leading interactive, insightful and actionable training workshops and presentations providing insight into marketing and business development strategies for professional services firms. Her sessions have taken her across the country to train companies and organizations including local and national events for SAME, SMPS, AIA, and NVSBE.

When not working at Andana, she and her husband are busy at their home – Willow Spring Farm – restoring the pre-civil war log cabin and maintaining the 37-acre farm in Maryland.

She is active with Society of American Military Engineers (SAME), the Society for Marketing Professional Services, Urban Land Institute, and the American Institute of Architects. Recognitions include the Young Member Award from SAME Baltimore and the SAME Regional Vice President’s Medal. A Certified Professional Services Marketer, Carrie Ann has an undergraduate degree in English Literature and a Master of Business Administration degree. Carrie Ann is also “Inbound Certified” and “Content Marketing Certified” from HubSpot.